2017.11.27

Report on Packaging Tohoku Products – Deliciously Delightful 2016

More details in Japanese

To communicate charms of the Tohoku region through power of design, Tohoku Bureau of Economy, Trade and Industry and JAGDA called for package design proposals for 10 products from the region among designers across Japan to coordinate outstanding proposals for practical use.
Its goal is to support the sales promotion and branding of processed food of the region, and to help managers of SMEs, who did not have opportunities to work with designers, recognize the value of design. In the course of commercialise the awarded designs, SMEs and designers receive advice from IP experts and are encouraged to exchange written contracts on attributes of rights and condition of use of designs such as design fee.
Thus we hope the products with renewed packages will contribute actual sales of the products as a way of reconstruction assistance.
The exhibition of selected works, held in Sendai and Tokyo, were favourably reviewed by visitors and covered by various media such as newspapers, magazines, radio and so on.

●Commercialization of awarded designs

From the awarded designs, the following two products have been released.

- “Cerry Pasta” released in April 2017 by Tamayaseimen, Yamagata
- ”Premium nama-morokoshi” (traditional confectiionary) released in April 2017 by Morokoshi-an, Akita


●Exhibition Catalogue

Size: 210mm x 210mm / 80 pages / color
Contents: Selected and awarded works (214 pieces), outline of participating companies and products, designers’ statements on awarded works, jury’s comments and reports on commercialized products from 2014-15 editions
Published by Tohoku Bureau of Economy, Trade and Industry
Edited by JAGDA and FMS Laboratory Inc.
Design: Osamu Fukushima and Itaru Abe
Cover Visual: Masayuki Kimura
Price: not for sale
Details: Archive page


●Travelling Exhibition in Tokyo

Title: Tokyo Midtown Design Hub 64th Exhibition: Packaging Tohoku Products – Deliciously Delightful, Tokyo 2016
Dates: Friday 3 March –Friday 31 March 2017, 11am–7pm
Venue: Tokyo Midtown Design Hub (Midtown Tower 5F)
Open daily / Admission Free
Organised by Tokyo Midtown Design Hub
Produced by Tohoku Bureau of Economy, Trade and Industry; Japan Graphic Designers Association Inc. (JAGDA)
Supported by Japan Package Design Association (JPDA)

[Opening Talk and Reception]
Date: Friday 3 March 2017, 5:30–7pm *Drinks reception from 7–8:30pm
Venue: International Design Liaison Center (Design Hub)
- Keynote Speech “Relationship between Local Designs and People”
by Terutaka Suzuki (Professor at College of Sociology, Edogawa University)
- Panel Discussion
by Terutaka Suzuki. Daigo Daikoku (Nippon Design Center), Tomoaki Furuya (graphic designer)
Interviewer: Hiorko Miwa (FMS Laboratory)
Moderator: Osamu Fukushima (Chair, JAGDA Exhibition Committee)
Details: Events page
*Admission free / Reservation required


●Packaging Tohoku Products – Deliciously Delightful 2016

Dates: Wednesday 23 – Sunday 27 November 2016, 10am–7pm
Venue: Tokyo Electron Hall Miyagi, 5F Exhibition Room
Open daily / Admission Free
Organised by Tohoku Bureau of Economy, Trade and Industry
Co-organised by Japan Graphic Designers Association Inc. (JAGDA)

[Forum, Award Ceremony, Reception]

Date: Wednesday 23 November 2016, 1pm–7:30pm
Venue: Hotel Hokke Club Sendai, 1F Harmony Hall

13:00-13:40 Award Ceremony (admission free)

13:00-16:30 Forum (admission free)
- Keynote Speech “Relationship between Local Designs and People”
by Terutaka Suzuki (Professor at College of Sociology, Edogawa University)
- Review of This Year’s Awarded Works
by Yoshio Kato (Chair, Juries Committee, Hitomi Sago (Jury)
- Reports from Companies Adopted Awarded Designs in 2015
by Michiko Ito (Global Eye), Tomoya Uozumi (Hokui yonju-do no machi)

17:30-19:30 Reception (Admission Fee 3,000 Yen / 1,000 Yen for student)

Organised by Tohoku Bureau of Economy, Trade and Industry
Co-organised by Japan Graphic Designers Association Inc. (JAGDA)
Supported by Tohoku Regional Agricultural Administration Office; Aomori Prefecture; Iwate Prefecture; Miyagi Prefecture; Yamagata Prefecture; Fukushima Prefecture; Sendai City; Organization for Small & Medium Enterprises and Regional Innovation, Japan, Tohoku Chapter; Tohoku Economic Federation; Japan Package Design Association (JPDA), Nikkan Kogyo Sshimbun,Ltd., Tohoku and Hokkaido Branch; Kahoku Shimpo Publishing Co.; Japan Broadcasting Corporation (NHK) Sendai Station; Sendai Television Incorporated; Tohoku Broadcasting Co.,Ltd.; Higashi Nippon Broadcasting Co.,Ltd.; Miyagi Television



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