2017.11.27

Report on Packaging Tohoku Products – Deliciously Delightful 2015

More Details in Japanese

To communicate charms of the Tohoku region through power of design, Tohoku Bureau of Economy, Trade and Industry and JAGDA called for package design proposals for 10 products from the region among designers across Japan to coordinate outstanding proposals for practical use.
Its goal is to support the sales promotion and branding of processed food of the region, and to help managers of SMEs, who did not have opportunities to work with designers, recognize the value of design. In the course of commercialise the awarded designs, SMEs and designers receive advice from IP experts and are encouraged to exchange written contracts on attributes of rights and condition of use of designs such as design fee.
Thus we hope the products with renewed packages will contribute actual sales of the products as a way of reconstruction assistance.
The exhibition of selected works, held in Sendai and Tokyo, were favourably reviewed by visitors and covered by various media such as newspapers, magazines, radio and so on.

●Commercialization of awarded designs

The following eight items have adopted the awarded designs.

- “Ika Sansho-zuke” (squid marinade) released in March 2016 by Marunushi, Aomori
- ”Morioka Reimen” (cold noodle) released in April 2016 by Hokui Yonju-do no Machi, Iwate
- ”Shoyu-koji” (rice malt with soy sauce) released in April 2015 by Fujiyu Jozo, Iwate
- “Misato Sekka Room Fragrance” (lavender room fragrance spray) released in April 2016 by Misato Town, Akita
- “Tako no yawaraka-ni” (boiled octopus) released in July 2016 by Okasei, Miyagi
- “Umasa no kiwami kyuri” (pickled cucumber) released in October 2016 by Abukuma Foods, Fukushima
- “Yamagata Tendo kome-nuka abura” (rice bran oil) released in November 2016 by Sanwa Yushi, Yamagata
- “Matsukan no kome” (rice) released in December 2016 by Matsukan Shoten, Iwate


●Exhibition Catalogue

Size: 210mm x 210mm / 80 pages / color
Contents: Selected and awarded works (227 pieces), outline of participating companies and products, designers’ statements on awarded works, jury’s comments and reports on commercialized products from 2014 edition
Published by Tohoku Bureau of Economy, Trade and Industry
Edited by JAGDA and FMS Laboratory Inc.
Design: Osamu Fukushima and Itaru Abe
Cover Visual: Masahiro Hoshi
Price: not for sale
Details: Archive page


●Travelling Exhibition in Shizuoka

Title: Packaging Tohoku Products – Deliciously Delightful, Tokyo 2015 in Shizuoka
Dates: Saturday 11 March –Friday 24 March 2017
Venue: Shizuoka City Cultural and Creative Industries Promotion Center (CCC) 1F+2F Galleries
Details: Event page


●Travelling Exhibition in Tokyo

Title: Tokyo Midtown Design Hub 57th Exhibition: Packaging Tohoku Products – Deliciously Delightful, Tokyo 2015
Dates: Friday 9 March –Sunday 17 April 2016, 11am–7pm
Venue: Tokyo Midtown Design Hub (Midtown Tower 5F)
Open daily / Admission Free
Organised by Tokyo Midtown Design Hub
Produced by Tohoku Bureau of Economy, Trade and Industry; Japan Graphic Designers Association Inc. (JAGDA)
Supported by Japan Package Design Association (JPDA)

[Opening Talk] “Commercialising Process of Three Awarded Works”
Date: Friday 11 March 2016, 6pm–7:30pm *Drinks reception from 7:45pm–8:30pm
Venue: International Design Liaison Center (Design Hub)
Speakers: Yoshihiro Otani, Takahito Ono, Tatsuro Hirano (winning designers from 2014 edition)
Interviewer: Hiorko Miwa (FMS Laboratory)
Moderator: Osamu Fukushima (Chair, JAGDA Exhibition Committee)
Details: Tokyo Midtown Design Hub
*Admission free / Reservation required


●Packaging Tohoku Products – Deliciously Delightful 2015

Dates: Friday 27 November –Tuesday 1 December 2015, 10am–7pm
Venue: Tokyo Electron Hall Miyagi, 5F Exhibition Room
Open daily / Admission Free
Organised by Tohoku Bureau of Economy, Trade and Industry
Co-organised by Japan Graphic Designers Association Inc. (JAGDA)

[Forum, Award Ceremony, Reception]

Date: Tuesday 1 December 2015, 1pm–7:30pm
Venue: Hotel Hokke Club Sendai, 1F Harmony Hall

13:00-16:30 Forum (admission free)
- Keynote Speech “The Role of Design in Regions”
by Ryo Yamazaki (Community Designer; Chair, studio-L; Dean, Community Design Dpt, Tohoku University of Arts and Design)
- Report of Commercialising Process of the Last Yesr’s Awarded Works
by Toshiya Shimizu (Hachiyo Suisan), Hiroko Miwa (FMS Laboratory)
- Panel Discussion
by Makoto Umebara (Designer), Shigeaki Muto (Coordinator, Japan Department Stores Association), Yuta Jinushi (Marunushi)

16:45-17:30 Award Ceremony (admission free)

18:00-19:30 Reception (Admission Fee 5,000 Yen (2,000 Yen for student) per person

Organised by Tohoku Bureau of Economy, Trade and Industry
Co-organised by Japan Graphic Designers Association Inc. (JAGDA)
Supported by Tohoku Regional Agricultural Administration Office; Aomori Prefecture; Iwate Prefecture; Miyagi Prefecture; Yamagata Prefecture; Fukushima Prefecture; Sendai City; Organization for Small & Medium Enterprises and Regional Innovation, Japan, Tohoku Chapter; Tohoku Economic Federation; Japan Package Design Association (JPDA), Nikkan Kogyo Sshimbun,Ltd., Tohoku and Hokkaido Branch; Kahoku Shimpo Publishing Co.; Japan Broadcasting Corporation (NHK) Sendai Station; Sendai Television Incorporated; Tohoku Broadcasting Co.,Ltd.; Higashi Nippon Broadcasting Co.,Ltd.; Miyagi Television

→Exhibition flyer
→Awarded works

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