公益社団法人 日本グラフィックデザイナー協会 JAGDA

What can design do?

Many people are fighting as hard as they can, to return to normal everyday life, to restore their hearts, and to build the future.

What can design do?
We need to keep answering this question from now on.

The Japan Graphic Designers Association (JAGDA) will hold an exhibition intended to present gifts of handkerchiefs to children in areas affected by the Great East Japan Earthquake, to help them feel a little better, as part of its project to aid reconstruction after the earthquake.

Every time a visitor to the exhibition buys a handkerchief, another handkerchief with the same design will be sent to a child.

First, the exhibition will be held at the Taipei World Design Expo to be held in October, in Taipei, Taiwan, along with a presentation for the world’s designers intended as an expression of thanks for the support for reconstruction Japan has received.
At the same time, exhibition and sales will start in Japan as well, with the exhibition held across Japan through the end of the year.

Design definitely makes people happy. We would like to work together to prove this concept.
Be sure to keep your eye on this activity, Japan’s one of the largest creative charity project,
as it demonstrates to the fullest extent the power of JAGDA as a national organization.

Description
・Theme:
Handkerchiefs for children in areas severely affected by the earthquake and tsunami in March, from graphic designers all over Japan. It’s a “Buy One, Give One” model so if you buy a handkerchief, another one with the same design will be given to a child in Tohoku.(Plans call for the gift handkerchiefs to be produced following completion of the exhibition and distributed next spring together with the start of the new school year.)

・Exhibits: Square handkerchiefs with sewn edges（450mm×450mm, 100% cotton）
・Exhibitors: 586 graphic designers who are JAGDA members
・Sales: 1,500 yen per handkerchief (tax-included / shipping cost excluded).
　Spot sale at the Tokyo exhibition. At other venues, Orders will be taken (online shop).
・Special website: Planned for release mid-October
　 (will be announced on the official JAGDA website)
・Organizer: Japan Graphic Designers Association Inc.（JAGDA）
・Production: Yaezawa Co., Ltd.