The th Yusaku Kamekura Design Award HIRANO Keiko

Award-winning design: Works created for art museum’s anniversary celebration “The 60th anniversary of The National Museum of Modern Art, Tokyo” (cl: The National Museum of Modern Art, Tokyo)

Message from the awardee

Receiving an award named after Yusaku Kamekura – the highest accolade in graphic design – for my work in conjunction with the 60th anniversary of The National Museum of Modern Art, Tokyo (MOMAT) denotes a positive assessment of the museum’s judgment toward visual communication and also serves to foster broad awareness of the anniversary itself. As one who bears responsibility for design in public venues, these are glad tidings indeed, and I wish to express my sincere appreciation to those who have chosen to bestow this honor upon me. My work for MOMAT began with development of a symbol in 2002. With the passage of time, the relationship between the museum and myself has progressively strengthened, and in the intervening years on a continual basis I have been engaged to design items necessary to the museum’s operation: for example, the staff’s business cards, special invitations to exhibitions, admission tickets, stationery and so on. Besides development of the designs themselves, this work has also focused on less artistic aspects such as creating an environment conducive to the usage of design and management of printing. In order to preserve and enhance the image of this nationally founded art museum, I was convinced that the proper method would be to deliver creative works of dignity and high quality appropriate to a public venue, and it was with this conviction that I took on the job as “manager.” Because the client’s understanding and a cooperative framework are necessary in order to construct an ideal image, I believe I have imposed time-consuming burdens on MOMAT’s staff. Also, without the extraordinary efforts made by the printing company, continuation would not have been possible. Over the course of such a long time, there were occasions when I seemed lost, unsure which direction to turn; but at such times, I would envision the unseeable noble spirits of Shojiro Ishibashi – the founder of Bridgestone Corporation who donated the museum – and of Yoshiro Taniguchi, the museum’s architect, as well as the spirit imbued in the activities of the museum staff throughout its history. And with their help I would be inspired and the way forward would become clear.
I wish to take this opportunity to express my heartfelt gratitude to Sachio Kamogawa, Director of MOMAT, and to all others involved who understood the significance and value of my 10 years of design work and entrusted me to develop a design for the museum’s commemorative 60th anniversary. More than anything else, receiving trust in my design stance and judgment is the power that enables me to create and move continuously forward.

Keiko Hirano

Keiko Hirano

Born in Hyogo Prefecture in 1959, Ms. Hirano founded HIRANO STUDIO in 1997. In 2005 she established Communication Design Laboratory (CDL) together with Aoshi Kudo. She is active in a wide range of design fields, including graphics, product design, spatial design, branding and exhibition planning. Her major works to date include: the symbol, logotype and visual identity planning for The National Museum of Modern Art, Tokyo; the symbol in commemoration of that museum's 60th anniversary; branding for Shiseido's "qiora" line of cosmetics; product design and total direction of NTT DoCoMo's "F702iD Shosa" mobile phone series; development of Takeo/Tokushu Paper Mfg.'s "Luminescence" white paper; planning, composition and venue design of the "ICONS OF THE TIMES" exhibition, and editing of a book of the same title. Among her many awards received to date are the JAGDA New Designer Award, Tokyo ADC Award, New York ADC Gold Prize, Mainichi Design Award and IF Design Award.
(as of January 2013)

Book containing the design: Graphic Design in Japan 2013