- Dealing with the society and administration extensively, questions and conveys the potential of design in communication
- Fosters cooperation by sharing the significance, roles and pride of the profession as graphic designers
- Improves the work environment of designers and protects their right to engage in work
- Passes on the value and tradition of design to the next generation while encouraging and finding young talents and introducing them to the world
- Preserves Japanese tradition and culture and at the same time aims to advance new development of graphic design
- Promotes exchanges with various design activities and events in the world to expand consciousness and scope of our work
