1. Dealing with the society and administration extensively, questions and conveys the potential of design in communication
  2. Fosters cooperation by sharing the significance, roles and pride of the profession as graphic designers
  3. Improves the work environment of designers and protects their right to engage in work
  4. Passes on the value and tradition of design to the next generation while encouraging and finding young talents and introducing them to the world
  5. Preserves Japanese tradition and culture and at the same time aims to advance new development of graphic design
  6. Promotes exchanges with various design activities and events in the world to expand consciousness and scope of our work